Since the dawn of human consciousness, the need to survive has remained perhaps the most fundamental of all human instincts. To put this another way, we humans are naturally impelled to do whatever it takes to survive regardless of the personal or environmental cost. To improve our chances of survival, we’ve become the ultimate opportunists; capitalizing on our ability to bend the utility of the resources around us to meet our needs. As an example, our ancestors converted sharp stones into cutting tools such as primitive spears and knives, eventually using those same tools to kill animals for food. At some point in our progression as a species, it occurred to us that the skin from the animals we killed for “lunch” could be used as clothing to keep us from freezing to death. This sort of flexible and practical use of the resources around us remains an integral part of human behavior till this very day. As a matter of fact, it is a major reason why we are still sitting pretty as the kings and queens of this beautiful third rock from the sun. Continue reading The most important resource we have is…